Yahoo Returns to Roots With Mobile Portal

Yahoo announced the launch Tuesday of a new integrated service for mobile users in a move that analysts say returns the company to its 1990s roots of creating a compelling user experience. Yahoo Mobile will allow users to customize the information they regularly check out on the Web on their mobile devices, organize it by topic, drawing on Yahoo's collection of news services, and organize their social networks and contacts. "The whole rabid religion we have is that the experience has to be personal," said Adam Taggart, head of product marketing for Yahoo